Meet our founder and principal consultant, Yolanda Martin — a platform strategist and architect of design teams, as well as a coach specializing in digital transformation for elite product and design teams.
I'm a platform strategist, digital strategist, design leader, and educator with over 25 years of experience in digital transformation. I help companies build robust platforms, coach elite design teams, and integrate Generative AI into their workflows.
Founder of Batyb, a consultancy specializing in digital transformation. Currently serving as Interim Chief Product Officer at Jigsaw Create, I also speak at various industry panels including UXDX and Boundaryless. Previously, I held the position of VP of Design at ClearScore, Farfetch, and Canonical, where I led design teams and contributed as a platform strategist.