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Yolanda Martin

Meet our founder and principal consultant, Yolanda Martin — a platform strategist, design org architect, and coach of elite product and design teams.

Hi!

I'm a digital strategist, design leader, and educator with 25+ years of experience in digital transformation. I help companies build platforms, coach elite teams, and integrate Generative AI into their workflows.

Currently:

  • Founder of Batyb (digital transformation consultancy)
  • Interim Chief Product Officer at Jigsaw Create
  • Speaker at UXDX, Boundaryless, and industry panels
  • Former VP of Design at ClearScore, Farfetch, Canonical

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